Let's take a look at some new products launched on the international market.
Asahi launches "trace caffeine product"
Asahi announced that it will release sugar-free plastic bottled coffee "Wanda SLOW TIME COFFEE" in the Japanese market on October 31. The company touts its "microcaffeine" product, which contains 55% less caffeine than the company's main product. It is said that this product was born out of the attention of drinkers and will be sold exclusively on Amazon e-commerce. The recommended retail price of a 525ml plastic bottle is 173 yen. The product, which is primarily targeting men in their 20s and 30s, hopes to sell around 240,000 units by March 2024.
Coca-Cola announces new products for next year: "Spiced" Coke and cherry-lime Sprite 
Recently, Coca-Cola announced two new products it will launch next year: "Spiced" Coke and cherry-lime flavored Sprite "Sprite Chill." "Spiced" Coke has not disclosed product details yet, but according to Instagram user @snackolator, "Spiced" Coke will have two versions: regular and zero sugar, with the flavor of Raspberry Spiced. Another new product, the cherry-lime flavored Sprite, is said to have added a "coolant" to make the product taste even cooler.
Suntory launches new zero-sugar product "Perfect Suntory Dark Beer" 
Suntory launched a new product of its zero-sugar "Perfect Suntory Beer" called "Perfect Suntory Dark Beer" on October 3. The zero-sugar "Perfect Suntory Dark Beer" launched this time, in addition to diamond malt, also uses a part of carefully selected black malt, which has a rich aroma, and adjusted the hop formula and fermentation conditions to maintain the drinking experience. , resulting in the aroma and taste of dark beer.
Unilever's Ben & Jerry's launches plant-based ice cream 
Recently, Unilever's ice cream brand Ben&Jerry's said that its new oat-based plant-based formula products will be on the shelves this fall, including classic ice cream flavors such as chocolate chip cookie and chocolate brownie, and other flavors. Ice cream and dairy products will switch to oat-based recipes by next spring.
Espresso Coffee and Fusalp launch limited edition holiday series 
Nespresso collaborates with French luxury fashion and ski brand Fusalp to launch a new limited edition holiday series, including four flavored coffees and two espresso black coffees, suitable for the Original series and Vertuo series; there are also limited edition cocktail coffee stems A range of coffee accessories including cups, as well as coffee specialties including cocktails and mocktails.
