On November 24th, 2022，the World Cup was in full swing. Two consecutive days of upsets in the group stage made Asian football shine, and it also pushed up the attention of the World Cup.
As CP-beer, which is locked with the World Cup, sales are also rising.
According to data from Meituan, on the opening day of the World Cup alone, the overall orders for beer, beverages, snacks, and fruit delivery across the country increased by 31% month-on-month and 27% year-on-year. Among them, the national beer takeaway orders increased by 43% month-on-month, and beverage takeaway orders increased by 25% month-on-month. In terms of beer online orders, Yanjing Beer increased by 81% month-on-month, Budweiser increased by 65% month-on-month, and Tsingtao Brewery increased by 56% month-on-month; in terms of geographical distribution, on the day of the opening ceremony of the World Cup, the top five provinces for beer takeaway sales were: Guangdong , Beijing, Jiangsu, Zhejiang, Shandong.
In fact, since November, many consumers have started to buy beer for the World Cup. Hema data shows that in November this year, the sales of Hema beer increased by 168% year-on-year, and the growth rate of fresh beer was as high as 194%. This year Hema's World Cup customized puree fresh beer has become a bestseller when it hit the market.
It is reported that before the start of the World Cup in Qatar, FIFA issued a statement stating that during the World Cup, the eight stadiums hosting 64 games will not sell alcoholic beverages, and alcoholic beverages will only be sold at the FIFA Fans Festival and other licensed fans. Bought at the venue. Sales of Budweiser's non-alcoholic beer Bud Zero will remain unaffected and will continue to be available at World Cup venues.
Qatar is an Islamic country that strictly controls alcohol, and it is illegal to drink alcohol in public. Tourists cannot bring alcoholic beverages into Qatar and can drink only in dozens of licensed hotels and clubs.
The introduction of the "Liquor Restriction Order" made the World Cup beer sponsor Anheuser-Busch InBev "very hurt".
It is reported that Anheuser-Busch InBev has previously signed a sponsorship agreement with FIFA worth 75 million US dollars (about 530 million yuan). According to the agreement, the company not only put Qatar World Cup-limited beer packaging on the shelves around the world, but also reserved a sufficient amount of beer in Qatar for fans to consume.
Regarding aluminum beer cans, Tsingtao Brewery released World Cup-themed 500ml aluminum beer cans.
And Budweiser released custom-printed aluminum beer cans for the 2022 World Cup.
