Craft beer has always been associated with being different and unique. In recent years, there has been a shift in the packaging of craft beer, moving from traditional glass bottles to aluminum cans. This trend is not just limited to craft breweries in the US, but is now becoming popular worldwide.

One of the primary reasons for the shift towards aluminum cans is the convenience factor. Aluminum cans are lightweight, easy to transport, and are less prone to breakage during shipping. Additionally, aluminum cans offer better protection against light, oxygen, and other external factors, which can negatively impact the flavor and quality of the beer.

Another factor driving the trend towards craft brews in cans is the growing awareness of the environmental impact of packaging materials. Aluminum cans are infinitely recyclable, making them a more sustainable choice than glass bottles. Furthermore, cans require less energy to produce and transport than bottles, further reducing the carbon footprint of the brewery.

Despite these benefits, some craft beer enthusiasts have been slow to embrace the shift towards cans, citing concerns about the impact of aluminum on the flavor of the beer. However, advancements in canning technology have addressed these concerns. The interior of aluminum cans is coated with a thin layer of water-based polymer that prevents contact between the beer and the aluminum, ensuring that the flavor remains intact.

Craft breweries that have embraced the trend towards aluminum cans have seen positive results. Canned beer has been found to be more accessible to new and casual drinkers, as it is easier to store and transport. Additionally, the growing popularity of canned beer has led to an increase in sales, with some breweries reporting double-digit growth in sales of canned beer.

In conclusion, the shift towards craft brews in aluminum cans is not just a fad but a trend that is here to stay. Craft breweries that adopt this trend will not only benefit from the convenience and sustainability of aluminum cans but will also appeal to a wider customer base and see an increase in sales.