It seems that the beer industry urgently needs a "reshaping" to re-enter the young consumer group with a new image,

so that drinking beer is not just drinking beer, but a kind of youth identity recognition, giving beer a new life with culture and stories. category tension.

First of all, let's look at what is craft beer?

Craft beer is a concept developed relative to industrial beer.

The bottled or canned beer we buy on the market is called industrial beer in the industry. Industrial beer

The beer fermented with rice, corn starch, and malt as raw materials can be brewed on a large scale.

However, due to low malt concentration and short fermentation time, industrial beer often has a bland taste and is often called "water beer".

But craft beer is different, using hops, malt, yeast and purified water as raw materials, without adding any artificial additives,

coupled with the uniqueness of the process and long-term fermentation, the taste of craft beer is more mellow and rich.

Because the selection of raw materials for craft beer is more complicated, the color and taste of beer brewed by different types of hops and malt are also different.

Brewed with heavy hops, light in color, ranging from straw yellow to golden yellow, fresh and delicious,

with a grainy smell and a touch of caramel. "Stout Beer" is brewed with black malt, darker in color,

soft and fine in foam, with the aroma of cream and coffee, thick and smooth, with a strong burnt bitter taste, and sweet after drinking.

From the perspective of consumption ports, the emergence of craft beer has also caused the "return" of young people this year.

According to the research report of Industrial Securities, the main group of craft beer consumption in my country is gradually transitioning to the post-90s and post-00s,

with a clear trend of rejuvenation. The inherent unique taste of craft beer just caters to young people's demand for fresh taste and taste, and has become a hot spot for consumption.

Craft beer seems to have revived the beer industry, which has not seen waves for a long time.

What we see is the continuous influx of capital and entrepreneurs. Compared with craft beer, which has been in development for decades,

it only takes more than ten years from birth to listing. Can the craft beer replace the position of craft beer and become the pillar of the beer industry?

Craft beer, the road is long and difficult.

Storage Benefits of Craft Beer Cans

In the eyes of many Chinese people, canned beer is like cheap cola and water beer bought from a small street shop for two or three yuan.

After drinking a pinch, no matter how beautiful the packaging is, you will not feel it. , The favor for the cans also flew into the trash can.

However, many foreign craft beer breweries, such as Treehouse, Alchemist, and Great Idea in the United States, and Beiseng and Beibrew in the United Kingdom,

all use pop-top cans to package craft beer. beer.

This kind of can with easy-pull rings brings great convenience to people, and the craft beer filled with pop-top cans has a new experience, and it is also a good choice for craft beer lovers.

Light, oxygen, and temperature are the three major factors that affect beer quality. Except that the influence of temperature does not depend on packaging, packaging that can separate oxygen and light is what beer needs. No matter what kind of packaging, the main function is to protect the quality of beer and prevent it from being affected by external adverse factors.

Compared with brown glass bottles, beer cans can greatly prevent the influence of light on the taste of beer, theoretically blocking 99% of light, while green bottles can only block 20% of light, and blue and transparent bottles can hardly prevent the influence of light. In addition, the cans provide a sealed environment for the beer. As long as the packaging is not damaged, oxygen cannot enter, which can keep the beer fresh and have a long shelf life.

However, for bottle packaging, it is very likely that there will be air leakage due to bad glands or bumps. The probability of such problems is much higher than that of cans. Therefore, cans perform better in terms of isolating oxygen. But cans have no advantages over brown glass bottles for the separation of heat radiation and the chemical coating on the inner wall that contacts the wine body.

In addition, for choosing different packaging, in addition to the packaging material itself, there are also production costs such as packaging production lines, labor, water and electricity, and transportation that need to be considered. Of course, only mass production can bring down the packaging cost. However, many bottling companies are now offering small-scale bottling lines, which is more important for craft breweries.