In recent years, you may have seen the design of canned beverages seem to be shifting to a slimmer and taller form. What used to be...
...Becomes like this:
Most of our consumers don’t care too much about the shape, because all we want is to get more content at a lower price. But have you ever wondered why this has changed?
Well, if so, here are some explanations for you.
The first thing to note is that the capacity of canned beverages in different countries may be different: For example, in China, the most common capacity for carbonated drinks, beer, and energy drinks is 330ml, and the capacity for beer and juice is 500ml, while in Korea, the most common capacity is 330ml. The common capacity is 330ml. The usual capacity is 250 ml.
If you want to see the difference, you can look at beer cans in the supermarket to see the different sizes, because beer cans are usually imported, not locally produced.
If you have been overseas, you will also see the difference. I remember that in a country I visited (can't remember where), all canned drinks were very small, just like Red Bull in Singapore.
However, changes to slimmer forms are taking place worldwide.
So, why change? China has no official explanation.
Our online research (ie Google search) did not reveal any official reasons, nor any explanation from the soda manufacturer. Changes have just happened, but industry insiders or canned beverage experts have been offering some very relevant premises.
This change does not affect the capacity, but only the form. In other words, it still contains the same amount of content.
Some internal news is that the thinner, taller form allows more jars to be placed on the shelf because it takes up less surface area.
The height of the shelf is usually high so that people can reach it, so retailers will order more to ensure that the space is completely filled. What happens when a retailer orders more?
Sales of beverage companies increased. It only takes one company to do it, and the others will follow suit to stay competitive.
The second premise is that the taller shape and smaller top and bottom diameters allow the jar to cool faster in the refrigerator. This is because the sides of the tank are thinner, while the top and bottom are thicker.
Of course, the third premise is that when a major manufacturer makes changes (which may or may not be due to the first reason), everyone will follow suit, because they produce billions of cans every year and will definitely spend on research and development. A lot of money, this proved to be a reasonable new form. In other words, it will not affect our consumers.
In fact, if you think about it, the taller form is better because it takes up less space on our table.
Bet you don’t know, eh?
Can we still find a "fat" version?
This is difficult, but it is still possible. In the office vending machine, there is still a fat version of 100PLUS, but I will check the expiration date to make sure it is still drinkable.
Maybe it's just me, but if I do (check the date), I believe many people will do the same-so it may only be a matter of time before they eliminate the entire range.
